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Cookie Market Size, Market Share, Industry Statistics & Future Trends


The cookie market is a thriving industry with a growing consumer base. Cookies are enjoyed by people of all ages, making the market for these baked goods sizable and diverse. The market share for cookies is held by many competitors, but there are a few brands that dominate the space. Industry statistics show that the future of cookies looks bright, with growth factors that will continue to make these bakery favorites popular among consumers.

Let’s take a look at the cookie market share, industry statistics, and future trends.


The Overall Cookies Market

The overall cookie market is growing. This is due in part to the fact that cookies are an affordable treat that can be enjoyed by people of all ages. The cookie market is also growing because cookies can be made to suit a variety of dietary needs and preferences. For example, there are now gluten-free, vegan, and organic cookies available on the market.

As the cookie market continues to grow, so does the competition. There are many brands vying for a share of the cookie market. The most popular national retail cookie brands include Oreos, Chips Ahoy!, Nutter Butter, and Keebler.


Cookie Market Size

The cookie market is projected to be valued at over $44 billion dollars by 2025. There has been a significant increase in the cookie market in recent years and the cookie market is expected to continue to grow at a robust 5% annually in the coming years.


Cookie Market Share

The cookie market is highly competitive. The top five cookie manufacturers hold a strong majority share of the cookie market. These manufacturers dominate the market with popular brand names and strength in the historical purchasing records of consumer-buying patterns. 

Keep in mind that there is always room for a niche cookie business.  For example, gluten-free and vegan cookies are growing in popularity. These types of cookies often command a higher price point, which can lead to increased profits for businesses that offer them.


Cookie Market Segmentation

The cookie market can be segmented by type, flavor, and occasion. The most popular types of cookies include traditional cookies, brownies, bars, and bites. The most popular flavors of cookies include chocolate chip, sugar, oatmeal raisin, and peanut butter. Cookies can be enjoyed on any occasion, but they are most commonly eaten as a snack or dessert.


Industry Statistics

The cookie industry is booming. In the United States alone, cookies are a $30B industry. The cookie industry employs almost 50,000 people and generates a solid performance of yearly profitability. The cookie industry is expected to grow 5% annually in the coming years.

Other statistics are as follows:

  • Number of cookies consumed per year: 7 billion
  • Percentage of people who like cookies: 93%
  • Percentage of people who prefer chocolate chip to peanut butter: 53%

Researchers also expect that the Asian market will heavily contribute to the cookie market size. Recent cookie introductions to the Asian population include sugar-free Oreos, where consumers are happily purchasing quantities for daily snacking.


Future Cookie Market Growth Factors

There are several factors that will contribute to the future growth of the cookie market. First, the cookie market is benefiting from the trend of health-consciousness among consumers. As more people become aware of the importance of eating healthfully, they are looking for treats that are both delicious and nutritious. This has led to an increase in demand for cookies made with healthful ingredients, such as whole wheat flour and natural sweeteners.

Second, the cookie market is also being driven by the growing popularity of premium cookies. As consumers become more discerning, they are willing to pay more for cookies that are made with high-quality ingredients and unique flavor combinations. This has led to an increase in demand for gourmet cookies.

Third, the cookie market is also being aided by the rise of social media. Social media platforms, such as Instagram and Facebook, have given cookies a wider audience. As more people see pictures and videos of cookies being eaten, they are inspired to try these treats for themselves.

Fourth, the cookies market is also benefiting from the trend of customization. As consumers become more interested in personalization, they are looking for cookies that can be made to their specific preferences. This has led to an increase in demand for cookies that can be customized, such as cookies with custom icing and cookies with personal messages.

Finally, the cookie market is also being helped by the rise of e-commerce. As more people shop online, they are able to purchase cookies from a wider variety of brands and retailers. This has led to an increase in sales of cookies online.



The cookie market is growing and becoming more competitive. However, there are still opportunities for new players to enter the market. The key to success in the cookie market is to offer products that are unique and appealing to consumers. By doing so, brands can build a loyal customer base and achieve long-term success.